The financial weight of the Champagne area

In 1996, 255 millions of bottles have been shipped worldwide. The total turnover of these sales is 15.6 billions French Francs whose 6.8 billions are made outside France.

This turnover which had gone down dramatically after the Gulf War has coped back to its pre-1991 level. Nevertheless, the average price of a Champagne bottle having gone down as well, the volume had to increase a lot to achieve the same level of sales.


The Champagne area is the biggest Wine area in terms of turnover: The Bordeaux and Cognac areas are second to Champagne with respectively 13 and 10 billions French Francs.

Actually, the Champagne business represents 2.1% of the total food/drink revenue in France and a 1/4 of the wine business.

In the domain of exports, the Champagne are is also a champion. 13% of the total French commercial positive balance is provided by sales of Champagne wine with only 0.5% of total French exports. This is due to the fact that Champagne is in front in value compared to other drinks (cognac is bigger than Champagne with 9 billions export sales). Champagne represents 34% of wine exports and 19% of alcohol exports.